Index · Service 02
Niklas Schoberth · Freelance 3D & Motion
SERVICE 02 · MOTION DESIGN

Product motion built for launchescampaigns and paid media.

I create cinematic CGI motion for brands and agencies that need product animation with strong material detail, controlled pacing and a clear commercial purpose.

01Formats

From short product loops to full CGI launch films.

FMT 01

Launch Films

10 to 30 second product films designed for launches, paid campaigns and high-impact brand communication.

FMT 02

Social Cuts

9:16, 4:5 and 1:1 deliverables adapted for paid media, social campaigns and mobile-first placements.

FMT 03

Loops and Website Motion

Short seamless or near-seamless product loops for landing pages, hero sections, retail screens and digital displays.

FMT 04

Branded Motion Systems

Longer motion pieces or modular animation systems that combine product CGI, typography, transitions and optional sound design.

02Approach

Clear motion, controlled pacing, strong product focus.

The problem with many product animations is not too little motion, but too much irrelevant motion. I build camera movement, timing and lighting around the product itself, so the motion supports the object instead of distracting from it.

That means fewer empty moves, stronger visual hierarchy and motion that works not only as a showpiece, but as a real campaign asset.

03Use cases

Built for campaigns that need more than a static frame.

USE 01

Launch campaigns

Short product films for launches, reveals and hero placements where the product needs to feel premium and deliberate.

USE 02

Paid media

Motion built for ad placements, with attention to early-frame readability, pacing and mobile-first composition.

USE 03

Website and landing pages

Looping or cut-down CGI motion for website hero sections, launch pages and digital storefronts.

USE 04

Agency production support

Motion support for agency teams that need a 3D specialist to build product shots, transitions or complete CGI sequences.

04Process

From concept to final cut.

01 · CONCEPT

Direction and storyboard

We define the core idea, visual direction, duration and intended output before production starts.

02 · BUILD

3D scene setup

The product, materials and environment are built or adapted to support motion, camera and close-up detail.

03 · ANIMATE

Camera and motion

Camera movement, product motion and timing are choreographed to support the product and the intended beat.

04 · LIGHT

Lookdev and lighting

Materials, reflections and light transitions are refined until the animation reads clearly and holds up frame by frame.

05 · POLISH

Post-production

Final polish in post, including color work, compositing, format adaptation and optional sound support.

06 · DELIVER

Final outputs

Final video files delivered in the agreed formats and aspect ratios, ready for campaign, web or paid use.

05Next step

Planning a launch film or product animation? Let’s scope it properly.

Motion projects are quoted individually based on product complexity, duration, number of outputs and overall production scope. Send over a brief or references and I’ll come back with a realistic timeline and quote.

Start a project